A new study that just came out says that when it comes to new salespeople, it takes roughly three months before they hit their groove and start hitting some decent numbers. It also says that over a third of companies that were surveyed  say it takes over 8 months for a new hire to hit the marks of their predecessor. This is not the ideal situation for managers or sales departments. It’s also very costly. The bad news is we have to bear this cost. But it’s a cost that realistically can be avoided.
It’s our intention to bring on our new hires and bring them up slowly and have them properly trained but then reality sets in. The time available to be allotted to the new hire training has disappeared. We might even have to put our new hire out there prematurely. In most cases the new hire would be lucky an ID card by the first month. This process keeps repeating and repeating until the entire salesforce is full of untrained professionals.

Don’t worry. We have a Sales Training Manual template for you.

Prepping your team with a sales training manual is crucial to getting new hires ready to go faster and to make sure everyone is on the same wave length. You will have to tweak the sales training manual according to your company’s needs but we have outlined the areas that need to be completed.

The Company’s Background
Goods and/or Services Offered Overview
Goods/Services Descriptions
Target Markets
Your Company’s Competitors
Sales Team Structure
Sales Process
Tools


If you follow this outline it will ensure your sales force will unified and on the same page. It also will make it easier for the marketing team to supply the correct tools to support the sales team. And when sales and marketing are in sync, nothing but good happens. Especially for that poor new hire.