With the advent of youtube and other major online video platforms, video marketing has never been more important than it is now. Video marketing can be used for several different purposes. For instance, it may be very effective for a law firm to have a video on its homepage welcoming potential new clients. Another example of an effective video would be one demonstrating how a particular product or service works so consumers can see before they pay.
Online video marketing also has a major role on search engine optimization even though it may not be so obvious what that role is. The search engines like Google are starting to consider social signals more and more important when deciding which sites show up on top of the results. Therefore, if you have a video on youtube that gets 100's or 1000's of like, each time someone likes the video it sends a signal to Google indicating that people are liking your content. The more people that like your content, the higher you show up in the search results and the more business you get.
Our video marketing company offers a cutting-edge solution for marketing videos on major social media platforms such as YouTube, Vimeo, Revver, Metacafe, Viddler and many more.